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1. If you fully should use Java script sink menus, image maps or image links, make sure to place text links somewhere on the page for the spiders to follow.
2. Content is king, therefore make sure to own smart, literate and distinctive content that may specialize in your primary keyword or keyword phrase.
3. If content is king, then links square measure queen. Build a network of quality back links victimization your keyword phrase because the link. Remember, if there's no smart, logical reason for that website to link to you, you don’t wish the link.
4. Don’t be addicted to Page Rank. it's only 1 is tybitsy a part of the ranking rule. A website with lower PR will really excel one with a better PR.
5. make sure you've got a novel, keyword centered Title append each page of your website. And, if you want to have the name of your company in it, place it at the top. Unless you're a serious brand that's a home name, your business name can in all probability get few searches.
6. recent content will facilitate improve your rankings. Add new, helpful content to your pages on a daily basis. Content freshness adds connexion to your website within the eyes of the search engines.
7. make sure links to your {site|website|web website} and inside your site use your keyword phrase. In alternative words, if your target is “blue widgets” then link to “blue widgets” rather than a “Click here” link.
8. specialize in search phrases, not single keywords, and place your location in your text (“our Palm Springs store” not “our store”) to assist you get found in native searches.
9. Don’t style your computing device while not considering SEO. certify your internet designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based website when it's designed won’t cut it. Spiders will crawl text, not Flash or pictures.
10. Use keywords and keyword phrases fittingly in text links, image altitude attributes and even your name.
11. Check for canonicalization problems – World Wide Web and non-www domains. Decide that you wish to use and 301 send the opposite to that. In alternative words, if http://www.domain.com is your preference, then http://domain.com ought to send to that.
12. Check the link to your home page throughout your website. Is index.html appended to your domain name? If therefore, you’re cacophonic your links. Outside links attend http://www.domain.com and internal links attend http://www.domain.com/index.html.
Ditch the index.html or default.php or regardless of the page is and perpetually link back to your domain.
13. Frames, Flash and mythical being all share a typical drawback – you can’t link to one page. It’s either all or nothing. Don’t use Frames in any respect and use Flash and mythical being meagrely for best SEO results.
14. Your URL file extension doesn’t matter. you'll use .html, .htm, .asp, .php, etc. and it won’t create a distinction as way as your SEO thinks about.
15. Got a replacement computing device you wish spidered? Submitting through Google’s regular submission kind will take weeks. The fastest thanks to get your {site|website|web website} spidered is by obtaining a link to that through another quality site.
16. If your website content doesn’t amendment typically, your website desires a web log as a result of search spiders like recent text. web log a minimum of 3 time every week with smart, recent content to feed those very little crawlers.
17. once link building, suppose quality, not amount. One single, good, authoritative link will do lots a lot of for you than a dozen poor quality links, which may really hurt you.
18. Search engines wish linguistic communication content. Don’t attempt to stuff your text with keywords. It won’t work. Search engines verify what percentage times a term is in your content and if it's abnormally high, can count this against you instead of for you.
19. Not solely ought to your links use keyword anchor text, however the text round the links ought to even be associated with your keywords. In alternative words, surround the link with descriptive text.
20. If you're on a shared server, do a blacklist check to make sure you’re not on a proxy with a sender or prohibited website. Their negative ill fame may have an effect on your own rankings.
21. bear in mind that by victimization services that block domain possession data after you register a website, Google would possibly see you as a possible sender.
22. once optimizing your web log posts, optimize your post title tag severally from your web log title.
23. rock bottom line in SEO is Text, Links, quality and name.
24. certify your website is straightforward to use. this will influence your link building ability and recognition and, thus, your ranking.
25. offer link love, Get link love. Don’t be stingy with linking out. that may encourage others to link to you.
26. Search engines like distinctive content that's conjointly quality content. There will be a distinction between distinctive content and quality content. certify your content is each.
27. If you fully should have your main page as a splash page that's all Flash or one huge image, place text and navigation links below the fold.
28. a number of your most beneficial links won't seem in websites in any respect however be within the style of e-mail communications like newletters and zines.
29. You get NOTHING from paid links except many clicks unless the links square measure embedded in body text and NOT obvious sponsored links.
30. Links from .edu domains square measure given nice weight by the search engines. Run a hunt for attainable non-profit .edu sites that square measure craving for sponsors.
31. offer them one thing to speak regarding. Linkbaiting is just smart content.
32. offer every page attention on one keyword phrase. Don’t attempt to optimize the page for many keywords directly.
33. SEO is useless if you've got a weak or non-existent decision to action. certify your decision to action is obvious and gift.
34. SEO isn't a one-shot method. The search landscape changes daily, therefore expect to figure on your improvement daily.
35. Cater to potent bloggers and authority sites WHO would possibly link to you, your pictures, videos, podcasts, etc. or raise to reprint your content.
36. Get the owner or CEO blogging. It’s priceless! CEO influence on a web log is unbelievable as this is often the VOICE of the corporate. Response from the owner to reader comments can cause your quality to skyrocket!
37. Optimize the text in your RSS feed a bit like you ought to together with your posts and websites. Use descriptive, keyword wealthy text in your title and outline.
38. Use captions together with your pictures. like newspaper photos, place keyword wealthy captions together with your pictures.
39. listen to the context close your pictures. pictures will rank supported text that surrounds them on the page. listen to keyword text, headings, etc.
40. You’re happier property your website pages be found naturally by the crawler. smart international navigation ANd linking can serve you far better than relying solely on an XML Sitemap.
41. There square measure 2 ways in which to NOT see Google’s personalised Search results:
(1) close of Google
(2) Append &pws=0 to the top of your search URL within the search bar
42. Links (especially deep links) from a high PageRank website square measure golden. High PR indicates high trust, that the back links can carry a lot of weight.
43. Use absolute links. Not solely can it create your on-the-scene link navigation less at risk of issues (like links to and from HTTPS pages), however if somebody scrapes your content, you’ll get back link juice out of it.
44. See if your hosting company offers “Sticky” forwarding once moving to a replacement domain. this enables temporary forwarding to the new domain from the recent, holding the new URL within the address bar in order that users will bit by bit get wont to the new URL.
45. perceive social promoting. it's a part of SEO. The a lot of you perceive regarding sites like Digg, Yelp, del.icio.us, Facebook, etc., the higher you'll be ready to vie in search.
46. to induce the most effective probability for your videos to be found by the crawlers, produce a video sitemap and list it in your Google Webmaster Central account.
47. Videos that show up in Google amalgamated search results don’t simply come back from YouTube. make sure to submit your videos to alternative quality video sites like Metacafe, AOL, MSN and Yahoo to call many.
48. Surround video content on your pages with keyword wealthy text. The search engines verify close content to outline the quality of the video for the question.
49. Use the words “image” or “picture” in your pic altitude descriptions and captions. lots of searches square measure for a keyword and one in every of those words.
50. alter “Enhanced image search” in your Google Webmaster Central account. pictures square measure an enormous a part of the new amalgamated search results, therefore permitting Google to seek out your photos can facilitate your SEO efforts.
51. Add infectious agent elements to your computing device or web log – reviews, sharing functions, ratings, traveller comments, etc.
52. Broaden your vary of services to incorporate video, podcasts, news, social content so forth. SEO isn't regarding ten blue links any longer.
53. once considering a link purchase or exchange, check the cache date of the page wherever your link are situated in Google. seek for “cache:URL” wherever you substitute “URL” for the particular page. The newer the cache date the higher. If the page isn’t there or the cache date is over AN month recent, the page isn’t value a lot of.
54. If you've got pages on your website that square measure terribly similar (you square measure involved regarding duplicate content issues) and you wish to make sure the proper one is enclosed within the search engines, place the URL of your most popular page in your sitemaps.
55. Check your server headers. seek for “check server header” to seek out free on-line tools for this. you wish to make sure your URLs report a “200 OK” standing or “301 enraptured for good ” for redirects. If the standing shows anything, check to make sure your URLs square measure got wind of properly and used systematically throughout your website